No of Days 5

Price: Ksh 90000/ USD 1100

 Training course on Communicating for Advocacy in Nairobi; Mombasa; Kenya

Communicating for advocacy is an important aspect of an organization’s work. Unfortunately, the concept has remained ‘abstract and complicated’ in the minds of many people working within the development sector. Many have expressed the need to have a clearer understanding of what advocacy is and how it might support the work of NGOs and CBOs. This training is delivered to support participants’ understanding of advocacy, with a focus on the importance of communication, as well as providing practical assistance on how to actually undertake advocacy work. The training is about communicating for advocacy. Participants receive skills to influence people and institutions in power to create an environment which protects the rights, health and welfare of everyone, particularly the poor and most vulnerable.

 

COURSE OBJECTIVES

At the end of this course the participants will be able to:

·         To build a broader understanding of the concept of advocacy and the contribution it can make to an organization

·         Recognize the elements and importance of planning for advocacy and communication work

·         To enhance the participants’ capacity to effectively identify advocacy issues, document them and engage the suitable audience in their work

·         Explore the diversity of participatory activities, methodologies and approaches that combine in effective advocacy and communications efforts

·         Develop communication skills (in order to advocate) and understand the use and role of media and lobbying

 

 DURATION

5 Days

 

 WHO SHOULD ATTEND?

This can be used with either one individual NGO/CBO or a group of NGOs/CBOs. For some sections, it may be more valuable for participants to work with colleagues from their own organization. This is because some sections address the relationship between specific advocacy work and the organization carrying out the work. The course can be tailored to suit particular not for profit sectors e.g., community groups, larger charities, NGOs, and faith-based organizations.

 

COURSE CONTENT                         

Communication theory

·         An introduction to communication models and theory, including interpersonal and organizational communication

·         Tactical Theory of Change

·         Communication Paradigms

·         Inherent Communication Obstacles

v  Selective exposure

v  Selective perception and retention

 

 Communication in organizations

·         A range of real-world writing/communication students may encounter to read or write or revise while working in organizations (this may include policies, plans, business cases, reports, presentations, lesson plans, web and social media, instruction, CVs/applications/ interviews, podcasts, videos, meetings, networking and collaboration)

·         An examination of communication enhancing tools and technologies and how they can be applied e.g., social networks, blogs, apps, cloud storage, open-source software, devices

·         Analyzing communication effectiveness

 

Communication for social Justice

·         Advocacy communication builds on an understanding of communication as a socio-cultural process of symbolic exchange, rooted in material artifacts and grounded in political and economic structures that guide access to key resources.

 

Advocacy, marketing and promotion

·         An introduction to core advocacy and marketing principles, theories and practices

·         Types, tools, techniques and approaches of advocacy

·         Elements of an advocacy strategy

·         Advocacy Planning Cycle - planning advocacy campaigns for different stakeholders

·         How advocacy, marketing and promotion is undertaken for products, services, programmes and events targeting diverse clients and communities. This may include writing for the web and social media, developing training guides and newsletters

·         Effective Case Preparation

·         Argument Advocacy

·         Examination in Chief, Cross Examination and Re-Examination

·         Case Management Advocacy

 

Hegemonic Communication

·         Contrary to a pluralist approach to communication, in which all individuals are assumed to have equal access to political capital and the capacity to enact change, advocacy communication recognizes that differences in access to resources create spaces through which some groups have more power than others to assert their perspectives, and therefore have their interests dominate public agendas and policies.

Dialogic Communication

·         An underlying social justice orientation conceptualizes communication as a dialogic process, facilitating praxis, combining thoughtful reflection with informed action.

Strategic Communication

·         Communication can be used to discover, understand and encourage recognition of problems, as well as of potential solutions, for those engaged in the collective effort as well as for those targeted.

 

GENERAL NOTES

·         This course is delivered by our seasoned trainers who have vast experience as expert professionals in the respective fields of practice. The course is taught through a mix of practical activities, theory, group works and case studies.

·         The participant must be conversant with English.

·         Upon completion of training the participant will be issued with an Authorized Training Certificate

·         Course duration is flexible and the contents can be modified to fit any number of days.

·         The course fee includes facilitation training materials, 2 coffee breaks, buffet lunch and a Certificate upon successful completion of Training.

·         One-year post-training support Consultation and Coaching provided after the course.

·         Payment should be done at least a week before commence of the training, to DATASTAT CONSULTANCY LTD account, as indicated in the invoice so as to enable us prepare better for you.